Estara™ — Real Estate OS

Every lead captured.
Every showing filled.
Zero dropped balls.

Estara™ is the AI Operating System for real estate agents and brokerages. Five agents handle lead capture, qualification, property inquiries, showing scheduling, and a 180-day nurture track — all without you.

Install Estara™ See How It Works
<90s
Lead response time
Every portal, web, and SMS inquiry — answered instantly
180 days
Nurture window
Automated market updates and check-ins until they're ready
0
Leads that go dark
Every lead stays in the pipeline until they convert or opt out
5
Agents running in parallel
Lead Intake · Property · Scheduling · Follow-Up · Pipeline
The Problem

Most agents lose deals
before they begin.

Not because the market is bad. Because the operations behind lead handling are broken.

📵
Leads from Zillow go cold in minutes
Portal leads have an 8-minute response window before conversion rates drop by over 80%. You're in a showing. They've already called the next agent.
🗓
Scheduling showings is a back-and-forth nightmare
Three emails. Two texts. One phone call. To schedule a 30-minute showing that might not convert. Meanwhile five other leads are sitting unanswered.
🌊
Long-timeline leads disappear forever
A buyer says they're 6 months out. You make a note, mean to follow up, and never do. That lead buys with someone else who stayed in front of them.
The Estara™ OS

What happens from the
moment a lead arrives.

Five agents run simultaneously. Every lead is handled. Every showing is filled. Every long-timeline prospect stays warm for up to 180 days.

01
Lead captured and responded to within 90 seconds
From Zillow, Realtor.com, your website, SMS, or social DM — every lead gets an immediate response in your voice. No delay. No queue. No lost opportunity.
02
Qualification determines the route automatically
Timeline, budget, pre-approval status, and property type captured in a natural conversation. Hot leads go to scheduling. Warm leads enter the 30/60/90/180-day nurture track.
03
Property questions answered, showings booked automatically
Price, specs, school districts, neighborhood data — answered instantly. Calendar integration books showings with live availability. Confirmation and reminder sequences fire automatically.
04
Long-timeline leads stay warm for 180 days
Market snapshots, new listing alerts, neighborhood guides, and re-engagement check-ins — on a schedule, fully automated. Until they're ready or they opt out.
05
Post-close sequence drives reviews and referrals
After close, a review request, referral ask, and annual anniversary touchpoint fire automatically. Your repeat and referral business is built while you sleep.
Lead Flow — Entry to Close
Lead Arrives
Zillow · Web · SMS · DM · Referral
Intake Agent Qualifies
Timeline · Budget · Pre-approval · Intent
Branch: Hot or Nurture
0–30 days → Scheduling · 30+ days → Nurture
Property Agent Responds
Specs · Pricing · Schools · Neighborhood
Showing Auto-Booked
Live calendar · Confirm · 24hr + 2hr reminder
Nurture Track Active
Day 3 · 14 · 30 · 60 · 90 · 180
Post-Close Sequence
Review · Referral · Anniversary
The Five Agents

Each one owns
a critical function.

Lead Intake Agent
First Response & Qualification
Responds to every lead within 90 seconds regardless of source. Conducts a natural qualification conversation to surface timeline, budget, motivation, and pre-approval status. Hot leads are prioritized. Long-timeline leads are routed to nurture.
Multi-channel: Zillow, web, SMS, DM, phone
Qualification: timeline · budget · pre-approval
CRM log + lead score + agent alert
"Responds before your competition even sees the notification."
Property Inquiry Agent
Property Q&A, Specs & Matching
Answers every property question instantly — price history, specs, school districts, HOA, neighborhood data. Sends personalized listing matches based on qualification criteria. Reduces no-shows by educating buyers before showings.
Instant property specs and pricing answers
Personalized listing alerts based on criteria
Pre-showing education to reduce no-shows
"Buyers come to showings informed, qualified, and ready."
Scheduling Agent
Showing Booking & Reminders
Integrates with your live calendar to offer real-time availability. Confirms bookings instantly. Sends a 24-hour and 2-hour reminder sequence. Collects pre-showing questions so you arrive prepared.
Live calendar sync + instant booking
24hr + 2hr automated reminders
CRM stage update on every booking
"No back-and-forth. Showings get booked in one conversation."
Follow-Up & Pipeline Agent
Post-Showing + 180-Day Nurture
After every showing, routes based on interest level. Interested buyers get offer guidance. Not-yet buyers enter a structured nurture track with market updates, new listings, and timeline check-ins every 14–30 days for up to 180 days.
Post-showing branch: interested vs. nurture
180-day market update + listing alert sequence
Post-close: review · referral · anniversary
"Leads from 6 months ago call you when they're finally ready."
180-Day Nurture Track

No lead goes dark.
Ever.

Every long-timeline lead enters this automated sequence. Zero manual effort. Fully personalized based on their stated criteria.

Day 3
Email
Market Snapshot — Your Local Area
Delivers a brief, data-rich market overview for their target area. Establishes authority before asking for anything.
No CTAValue first
Day 14
SMS
Personalized Listing Alert
A new listing that matches their qualification criteria with a soft CTA to schedule a showing or get more details.
PersonalizedSoft CTA
Day 30
SMS
Timeline Check-In
A conversational, no-pressure check-in: "Has anything changed on your timeline?" Designed to re-open dialogue without feeling like a sales push.
ConversationalLow pressure
Day 60
Email
Rate Update + Buying Power Note
Relevant market context tied to their situation. Positions you as the informed advisor they should work with when ready.
Market intelAuthority
Day 90–180
Email + SMS
Continued Nurture — New Listings · Neighborhood Reports · Re-qualify
Monthly touches continue until the lead re-engages or opts out. Day 180 fires a final re-qualification: "Has your timeline changed?" Either they re-engage, or they exit cleanly.
AutomatedZero manual effortUntil conversion
Business Outcomes

What Estara™ changes
in your pipeline.

Every number tied to a specific agent function. Operational outcomes from deployed systems — not projections.

Build My System
<90s
Lead response time
Portal leads contacted before the 8-minute drop-off window closes.
180 days
Nurture coverage
Long-timeline leads stay in your pipeline with zero manual follow-up.
40%
More showings booked
Instant property answers + frictionless booking removes the barriers to scheduling.
0
Leads that disappear
Every inquiry captured. Every lead sequenced. Nothing falls through the cracks.
Ready to Build

Stop losing leads to
slow response times.

Schedule a 30-minute AI Audit. We'll map your current lead flow, identify where opportunities are leaking, and show you exactly what Estara™ looks like in your business.

Schedule My AI Audit Talk to Vii First

No commitment. 30 minutes. We'll show you exactly what's possible.